A new category on KStore, fourteen jewellers deep across gold and diamond vouchers, all genuine and officially issued — and a very simple idea: buy the voucher first, then buy the jewellery.

Here’s a category of shopping most of us handle differently from everything else. You don’t impulse-buy jewellery. You don’t add a gold coin to cart at 1 a.m. because an ad caught you mid-scroll. You think about it — sometimes for weeks, sometimes for a whole wedding season — and when you finally walk into Kalyan or Giva or PC Jeweller, you want the number on the bill to be the smallest it can honestly be.

That’s exactly the gap KStore’s new Jewellery and Luxury category is built for. It just went live on KStore, and with Dhanteras (November 6, 2026) — traditionally the biggest gold-buying day on the Indian calendar — and wedding season both approaching fast, this is worth five minutes of your attention whether you’re buying for yourself, gifting, or shopping for a wedding trousseau.

Why a voucher even matters for something like gold

Jewellery isn’t a category where people usually think “let me look for a discount code first.” It’s high-value, it’s considered, and most of us assume the price is the price. But a gift card is still a gift card — you buy it for a little less than its face value, then spend that face value exactly like cash at the counter or on the brand’s website. On a ₹500 top-up that’s pocket change. On the kind of gold or diamond purchase people actually make at these stores — for a Dhanteras buy, a wedding gift, or a festive present — that gap adds up to real money, and it stacks on top of whatever sale the jeweller is already running.

And to be clear on the trust question upfront, since it matters more here than in almost any other category: every voucher in this section is genuine and officially issued by the brands itself, sold through KStore as an authorised channel — not a resold, grey-market, or third-party code. KStore isn’t a coupon-code site guessing at codes that may or may not work at checkout.

The brands now live in this category

This isn’t a six-brand launch — it’s fourteen jewellers deep, spanning both gold and diamond vouchers, from national chains to well-known regional houses. Here’s the full lineup with the exact discount off face value for each (no rounding up, no numbers we weren’t given):

• Giva Jewellery Gold E-Gift Card — 7% off face value. The biggest gap in the lineup right now, for Giva’s modern gold and silver pieces.
• Kalyan Diamond Jewellery Gift Voucher — 4% off face value, redeemable across Kalyan Jewellers’ diamond ranges.
• Candere Diamond Jewellery — 3% off face value, for the online-first diamond shopper.
• PCJ Diamond Jewellery E-Gift Card — 2% off face value, for diamond purchases at P.C. Jeweller.
• Ketan Diamonds Gold Jewellery — 2% off face value.
• Jos Alukkas Jewellery — up to 2% off face value, from a jewellery house with over five decades in the business.
• PCJ Gold Jewellery E-Gift Card — up to 1.5% off face value.
• Bhima Jewellers Jewellery E-Gift Card — 1.5% off face value, one of South India’s long-standing jewellery names.
• PC Jeweller Gold — 1% off face value.
• Kalyan Gold Jewellery — 1% off face value.
• PMJ Jewellers — 1% off face value.
• Candere Gold Jewellery — 1% off face value.
• PC Jeweller Diamond — check live pricing on the page for the current discount.
• PC Jeweller Gold Coin — check live pricing on the page for the current discount.

Let’s be honest about what these numbers are and aren’t. It’s a free bit of money back on a purchase you were already going to make, with zero downside and zero extra steps.

Brand	Type	Discount off Face Value
Giva Jewellery Gold	Gold	7% Off
Kalyan Diamond Jewellery	Diamond	4% Off
Candere Diamond Jewellery	Diamond	3% Off
PCJ Diamond Jewellery	Diamond	2% Off
Ketan Diamonds Gold Jewellery	Gold	2% Off
Jos Alukkas Jewellery	Gold & Diamond	Up to 2% Off
PCJ Gold Jewellery	Gold	Up to 1.5% Off
Bhima Jewellers	Gold & Diamond	1.5% Off
PC Jeweller Gold	Gold	1% Off
Kalyan Gold Jewellery	Gold	1% Off
PMJ Jewellers	Gold & Diamond	1% Off
Candere Gold Jewellery	Gold	1% Off
PC Jeweller Diamond	Diamond	See live pricing
PC Jeweller Gold Coin	Gold Coin	See live pricing

Why buy the voucher through KStore instead of just walking in

Keeping this section honest and short, because that’s genuinely the whole pitch:

• Genuine, officially issued vouchers — every card is authentic and sourced directly from the brand, not a resold or grey-market code.
• Instant digital delivery — the code lands right after payment, no waiting on a physical card or courier.
• Secure payments — UPI, cards, and other local payment methods, including KCash.
• Stacks with the store’s own sale — this isn’t a coupon that competes with festive or seasonal pricing; it works alongside it.
• No processing fees — you get the discount off face value, nothing eaten up in the transaction.

Good timing if you were waiting for a reason

If you’ve been putting off a gold or diamond purchase, there’s a genuine calendar reason to stop waiting. Dhanteras falls on November 6, 2026, and it’s considered the most auspicious day in the year to buy gold and silver — which also means it’s the day jewellery footfall (and often jewellery prices) peaks. Buying your voucher now locks in today’s discount ahead of that rush. Beyond Dhanteras, this category is just as useful for wedding shopping, festive gifting, and the usual birthday/anniversary occasions where a jewellery gift card solves the “what do I get them” problem without you having to guess their taste.

How to redeem (general flow — check the specific brand’s page for exact steps)

1. Head to the Jewellery and Luxury category on KStore and pick your brand.
2. Select the denomination you want and pay via UPI, card, or KCash.
3. Get your voucher code delivered instantly to your KStore account/email.
4. Redeem it at the jeweller’s store or website at checkout, exactly like a regular gift card.

In-store redemption steps can vary slightly by jeweller (some scan a code, some ask for a voucher number at the billing counter), so double-check the “How to Redeem” section on your specific brand’s page before you’re standing at the counter.

The actual takeaway

If gold or diamond jewellery is anywhere on your list this season — for yourself, a wedding, Diwali, or just because the rate finally looks reasonable — there’s no real reason to skip this step. It costs you nothing extra, takes about two minutes, and the voucher works exactly like money at checkout.

Browse the full lineup and grab your voucher here: kstore.global/digital-vouchers/jewellery-and-luxury

And if you want to catch new brands and better discounts as KStore adds them to this category (or any other), follow @kstoregang on Instagram — that’s where new drops get posted first.